Lose It review: what is free, what Premium costs, and who it suits

Is Lose It free? Yes. Lose It Basic costs nothing. You get calorie tracking, a weight loss plan built from your stats, and friends and groups for support.

Most of what makes logging quick is in Premium: the barcode scanner, photo logging and voice logging. So is macro tracking.

And what does Lose It Premium cost? As of November 13, 2026, Lose It doesn’t publish a price on its website. Its App Store listing shows Premium purchases from $9.99 to $79.99, without saying what period most of them cover.

The short version of this Lose It app review: it suits you if a calorie budget and a weight goal are what you want. If you want macros for free, it’s a weaker fit.

Key takeaways

• Lose It Basic is free and includes calorie tracking, a personalized weight loss plan and community support, with ads.
• Premium adds the barcode scanner, photo and voice logging, macro and nutrient tracking, intermittent fasting, meal planning and device syncs.
• As of November 13, 2026, loseit.com lists no Premium price. The US App Store shows ten purchases from $9.99 to $79.99, two of them labeled Lifetime.
• In three studies of its food data, calories held up well. Protein, fat and sodium came out low in two of them.
• It’s worth trying Basic first. Pay for Premium once you know which shortcut you’d use at every meal.

Lose It pros and cons

How this review was put together

This Lose It review is built from the company’s own pages and published research. We didn’t sign up or test the app, so there are no “we tried it” claims here.

On November 13, 2026, we read Lose It’s home page, its How It Works page, its US App Store listing and its Google Play listing. Its terms and help center didn’t load for us, so we don’t quote them. Studies came from PubMed. Prices outside the US may differ.

What is Lose It?

Lose It launched in 2008 and is made by FitNow, Inc., a Ziff Davis company. Per its store listings, you complete a profile and it calculates “a personalized daily calorie budget and weight loss schedule”. Then you log food, weight and activity against it.

Like MyFitnessPal, it’s a database tracker: you search for a food, pick an entry and set a portion. Its pages give the database’s size three ways, from “over 32 million foods and exercises” to “56+ million items and recipes”.

Is Lose It free? What Basic includes

Yes. Both store listings name three free Basic features, as of November 13, 2026:

• Calorie tracking of meals and exercise, with charts of the data.
• A weight loss plan based on your “unique body composition, activity level and habits”, in the listings’ words.
• Community support: add friends and join groups.

The How It Works page also marks two more as Basic. One is logging from the full database, with search ranked by your history. The other is syncing Apple Health and Google Fit for exercise.

The store listings put “Fitness App Syncs”, which include Google Fit and HealthKit, under Premium. If that sync matters to you, check it in the app.

Basic has ads. The App Store lists the app as containing advertising, and Google Play says “Contains ads”.

Basic is a working calorie counter. What it leaves out is speed: every food is a search.

What does Lose It Premium add?

Both store listings list the Premium features the same way, as of November 13, 2026:

• Photo Meal Logging: take a picture of a meal to log it.
• AI Voice: say “I had 2 eggs, toast with butter and jam” to log a meal, in the listing’s own example.
• Barcode Scanner for packaged foods.
• Advanced Tracking: macros such as protein, carbs and fat, plus vitamins, minerals and health metrics like blood pressure, glucose and sleep.
• Intermittent Fasting, Meal Planning and Fitness App Syncs with devices such as Fitbit, Garmin and Withings scales.

The How It Works page adds “Patterns and Celebrations”: insights into your eating habits, logging streaks and celebrations of what you reach. Both listings also describe a GLP-1 medication log, which this review doesn’t cover.

Photo and voice logging give an estimate, in Lose It as in other trackers. Our guide to how AI calorie counters work, and where they miss explains why oils and sauces are the usual blind spot.

The big one for most people is macros, which Lose It puts in Premium. MyFitnessPal tracked macros on its free plan as of October 28, 2026, though its custom macro goals were Premium, per our Lose It vs MyFitnessPal comparison.

How much does Lose It Premium cost?

Lose It doesn’t say on its website. As of November 13, 2026, loseit.com’s Premium link goes to its How It Works page, which lists features but no price.

The US App Store listing shows ten in-app purchases on the same day:

The listing doesn’t say which are monthly, which are yearly, or which are offers. So the honest answer to “how much is Lose It Premium” is this: you’ll see the real offer in the app, before you pay. We found the same on October 28.

Is there a Lose It free trial, and how do you cancel?

The App Store listing’s terms say “any unused portion of the free trial is forfeited after purchase”, which suggests a trial exists for at least some offers. Nothing we read says how long it lasts.

The same terms say the yearly subscription renews automatically unless you turn off auto-renew at least 24 hours before the period ends. If you paid through Apple, you do that in your Apple account settings.

How accurate is Lose It? What research found

A PubMed search on November 13, 2026 found three studies that checked Lose It’s food data against a research reference. In the two we could check, a researcher entered the food, not everyday users. None tested photo or voice logging.

Single foods, US. A 2022 study in the Journal of the Academy of Nutrition and Dietetics (PMID 34662722) took the 50 foods eaten most often in a 2017 weight-loss study in Chicago. It compared four apps’ data for them with a research database (NDSR).

Per the abstract, Lose It agreed from good to excellent on every nutrient checked (intraclass correlation 0.89 to 1.00). The authors concluded that Lose It, like CalorieKing, “had mostly excellent agreement”.

Whole days, US. A 2018 study in Public Health Nutrition (PMID 29534771) had a researcher enter thirty 24-hour dietary recalls from lower-income adults into five free apps.

Per the abstract, calories and macros correlated with NDSR from 0.73 to 0.96 across the apps. Lose It came out significantly lower than NDSR on protein, fat, sodium, sugars, cholesterol and saturated fat.

Weighed food records, UK. A 2019 study in JMIR mHealth and uHealth (PMID 30785409), which we read in full, used 20 weighed 24-hour food records. They were entered into five apps, in their UK versions of January 2016. One trained researcher entered them, and a second checked the entries. The reference was Dietplan6, a UK dietary analysis program.

None of the five apps differed significantly from the reference on calories. Lose It gave significantly lower estimates of carbs, protein, fat, fiber and sodium, and the authors called it the app “least comparable” with the reference.

Its average gap on calories was also the largest of the five: 146 kcal a day under the reference.

What this adds up to: for calories, Lose It’s data looks usable in all three studies. For macros, it’s less settled. Protein and fat came out low in the two studies that entered whole days, and the UK one tested a 2016 version. If protein is the number you watch, check a few entries you log often against their labels.

None tested you picking entries and portions yourself, which is where a log can drift. For how close a database tracker’s own numbers are in everyday use, see our guide to whether MyFitnessPal is accurate.

What one trial found about logging in Lose It

One trial gives a hint. A 2021 analysis in JMIR mHealth and uHealth (PMID 34259635), which we read in full, followed 191 active-duty military personnel at a base in Texas. All had Lose It Premium accounts and some counselor support.

How often people used the app, and the calories they logged, predicted their weight change at four months. Logged exercise did not. That’s one group with coaching on top, so it speaks to the logging habit more than to Lose It itself.

Is Lose It Premium worth it?

It depends on which shortcut you’d use. Premium is worth it if you’d scan barcodes, snap photos or speak your meals at most meals, or if you want a protein or carb target. If you’re happy searching foods and only want calories, Basic covers it.

It’s a good fit if:

• You want a calorie budget tied to a weight goal.
• Friends and groups keep you going.
• You’d scan packaged foods daily.

It’s a weaker fit if:

• You want macros without paying. See our MyFitnessPal review.
• You want vitamins and minerals in detail. That’s what Cronometer is built for.
• Searching is why you stop logging. Our MyFitnessPal alternatives list covers other ways to log.

Lose It isn’t right for everyone

The US App Store rates Lose It 18+.

Tracking food isn’t right for everyone either. A calorie budget and a weight goal are the core of this app, and our guide to what a calorie deficit is explains what that budget means.

If counting brings on stress or restriction, or you have a history of disordered eating, talk to a doctor or a registered dietitian before you start any tracker.

Where does Getfiit fit?

We make Getfiit, so weigh this section with that in mind. It’s an AI nutrition and fitness coach that lives in WhatsApp, so there’s no new app to install.

You send a photo, a voice note or a sentence, and it replies with calories, protein, carbs and fat. It sets daily targets from your goal and profile and checks in at a time you pick.

Here’s an illustration of a log, not a measured result:

breakfast12:38

Avocado toast with two poached eggs and a flat white. Was the flat white made with whole milk?12:39

yes, whole milk12:40

Logged. Your calories, protein, carbs and fat for today are updated. Reply to the entry if anything looks off.12:41

It doesn’t scan barcodes, connect to a watch or run friends and groups. If you want those, Lose It is the better fit. Getfiit is for people who stopped logging because of the searching. It estimates, says so, and asks when something is unclear.

As of November 13, 2026, Getfiit costs $19.99 a month after a 3-day free trial, and you can cancel anytime. See how it works.

Frequently asked questions

Is Lose It completely free?

Lose It Basic is free. It includes calorie tracking, a weight loss plan and community support, with ads. The barcode scanner, photo and voice logging, and macro tracking need Premium.

How much is Lose It Premium?

As of November 13, 2026, Lose It’s website lists no price. The US App Store shows Premium purchases from $9.99 to $79.99, plus two Lifetime options at $49.99 and $59.99, without saying what period most cover. The app shows the actual offer before you pay.

Is Lose It accurate?

In three studies of its food data, calories came out close to a research reference. Protein and fat came out low in two of them, and one UK study called it the least comparable of five apps. No tracker is exact.

Your next step

Start on Basic for two weeks and log as you normally eat. If you’re still opening it on day 14 and keep wishing for the scanner or a protein target, see what Premium costs in the app.

If the searching was what wore you down, that’s worth fixing before you pay for any tracker. Browse our other tracker comparisons.